Alongside the bull, leaning on the design and borrowing another element from Japanese culture, Embark has put up a ‘Tree of Care’, inspired by the Japanese Wish Tree.¹ The wooden tree is on display in the Birmingham Hospice shop window on Boldmere Road. Visitors are invited to write a heartfelt message to someone they care about and hang their message on the Tree of Care. They can also take a photo and upload it to the Bulls in the City app for a chance to win a prize.

The bull and the tree of care are accompanied by a chalk window painting in the Birmingham Hospice store from local artist, Cali Martin, which depicts a beautiful rendition of the tree as well as a definition of Kintsugi for trail goers.

Each week, for the eight-week duration of the trail, Embark will select a winner at random and reward them with a voucher for a free restaurant meal at local venues such as The Harvester and Miller & Carter.

The Tree of Care reflects the mission and values of Embark, an organisation that’s making a much-needed positive impact on the social care sector across Birmingham, training individuals with an approach dedicated to nurturing their unique skills and effectively preparing them for a long-term career in the sector.

Bulls in the City directly supports Birmingham Hospice, which helps local people living with a terminal diagnosis, offering expert palliative and end of life care for free. The trail will directly support the hospice by raising awareness while the trail is live and through app downloads, but it will also raise vital funds when the 40 sculptures are auctioned off after the trail.

Embark’s sister company, Fairway Healthcare, is also sponsoring the event with its own bull this year, located on Moore Street.