Embark & Fairway partner with local sports clubs including Birmingham Moseley Rugby Club, Coventry Rugby Club, and Wolverhampton City Football Club. The clubs sit at the heart of their communities and provide powerful platforms for positive social impact.
Through these partnerships, we go beyond sponsorship to actively engage with local residents. Sport brings people together from various different backgrounds so by aligning with clubs that share our values – we are able to build meaningful relationships, support local talent, improve access to opportunities and contribute to long-term community development while strengthening trust in our brand and purpose.
Birmingham Moseley Rugby Club and Embark Learning Care Academy are partnering to support the Birmingham Moseley Foundation Community Education Scheme, now known as the Embark Learning Care Academy Education Programme.
This partnership expands Embark’s reach, placing us at the heart of Birmingham communities and offering real jobs to real people. With our training centre and facilities in South Birmingham, we can provide the local community access to excellent training, rewarding careers, and the chance to make a meaningful impact—together with a club that shares our strong community focus.
We’re proud to partner with Coventry Rugby Club for the remainder of the 2026 season.
This partnership goes beyond rugby, together we’re creating opportunities and pathways into care across Coventry and the West Midlands. Through the club, we’re delivering our Step Into Support programme, providing free, fully supported training to anyone looking to start a career in care, using Coventry Rugby Club’s facilities and community reach to make a real impact.
AFC Wolverhampton City (formerly A.F.C. Wulfrunians) is a football club with a proud local heritage that has a strong community focus.
We’re proud to partner with them to support local communities through sport and careers in care. This partnership provides opportunities for people across Wolverhampton and the West Midlands to explore rewarding careers in care. Using the club’s facilities and community reach, we aim to give local people access to training, skills, and real-life career opportunities, helping them make a meaningful difference in their communities.
